According to Honda Marine Manager, Tim Davies, ongoing customer research conducted by Honda revealed that there was demand in the Australian market for more comprehensive warranties.

"Honda realised that warranty period was an important consideration for customers in the market for a new engine," Mr Davies said.

"When people are looking to purchase an outboard, they want the most superior product available, and they want to know that their investment will perform faultlessly for many years to come. Honda's four-stroke engines have always had an outstanding reputation for reliability and we are now backing this reputation with even greater commitment. Providing a five-year warranty is a confirmation for consumers that they've chosen the best engine; Honda is prepared to stand by its products, by offering the most comprehensive back-up available in the industry."

Mr Davies said that earlier this year, Honda Marine ranked highest in customer satisfaction among EFI four-stroke outboard engine buyers in a US survey by global marketing company J.D. Power and Associates.

"Honda's strong performance in the competitive US market is a testament to Honda's emphasis on customer satisfaction," Mr Davies said. "In Australia we provide comprehensive customer satisfaction surveys and value the responses received – we use this information to further improve our products and services."